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Apple launches Biggest Back to School Promotion Ever

Jun 3, 2008
Apple, Back To School, Getting a Mac, iPod

Apple has initiated it’s 2008 Back to School campaign today on their site 

The bottom line of the promotion is that students who buy a Mac between now and the start of school get a free iPod touch, that’s a $299 value.

(In prior years students only got an iPod valued at $199)
MacBook Air
In addition, students get much better pricing on their computers, MacBook Airs are only $1699(saving $230), regular MacBooks are $999 and the savings continue up to the MacBook Pro and iMac lines.

The site is nicely designed, located at http://apple.com/backtoschool and features some of Apple’s slogan writers better lines, like :

  • “Welcome to the best 4 to 7 years of your life”
  • “All you need now is a Major”
  • “Cramming never sounded so good”

    • and, my favorite

  • “Get the most for your parents money”
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